Tag: level1

I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But if you are lucky enough to be in that that “top one percent”… You

One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken from my swipe file – here is a sample of headlines taken from my