The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that is emotional or uses a trick technique, as these will detract from the credibility
Tag: level1
How To Write The Best PS For Any Sales Letter Or Website You Publish
Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used a P.S. on any of his letters for the first 5 years he was
How To Get The Right ‘Split’ For JV Commissions
I often get asked questions about the split you should offer when putting together your joint venture deal. So – without beating about the bush – here’s a fairly definitive answer. A standard JV deal usually consists of a 50-50
How To Create A Win-Win Situation Using Joint Ventures
As many people will know I have made a great deal of money by selling other people’s products on a Joint Venture basis.
(See http://www.JointVentureSecrets.co.uk for more details)
At first glance this can seem like an odd arrangement, the inevitable question that people ask is “why would the owner of a product let you sell that product and keep half the profits?” Why not simply sell it themselves and keep all of the money?
How to Write Copy That Sells Anything!
I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But if you are lucky enough to be in that that “top one percent”… You