Posted by Hello, I’m Harriet Cummings.
I’ve seen a lot of online articles about tone of voice but feel that many of them fail to get down to the nitty gritty of language, giving only very vague advice.
That’s why I’ve put together this in-depth guide which I hope will serve as a practical tool for companies going through the process of developing a unique way of speaking to their audience. I’ve included real-life examples of how brands use tone of voice, as well as interviews with innocent and Libertine.
I hope you find it useful. -Harriet
https://www.distilled.net/tone-of-voice/