Maximizing Google’s New Social Media Business Profile Change

What you need to know: Google now automatically displays your social media posts on your Google Business Profile. You determine which social media profiles are connected. You can add one of each of the following social media links to your

Forget Text: AirChat Lets You Talk to Your Network

A newly launched social media app called AirChat is shaking things up by ditching the keyboard and embracing the power of voice. Think of it as a fusion of Twitter’s familiar feed with the live discussions of Clubhouse, but with

X Says, “100 Pennies for Your Thoughts”

So much for free speech on X; Musk confirms new users must soon pay to post. The fee, likely $1, is aimed at stopping “relentless” bots, Musk said. Elon Musk is planning to charge new X users a small fee

Is Social Media Authenticity the Ultimate Sales Magnet?

Let’s face it: Some people can smell a con a mile away, and on social media those folks will never believe a word you say unless you’re being your authentic self. This means you and your business are true to

Unleashing the Power of User-Generated Content

User generated content can provide you with third party testimonials and endorsements, as well as a goldmine of product-centered content that you don’t have to create yourself. For example, GoPro practically pioneered the concept of user-generated content (UGC) marketing.  Their