Internet Marketing

21 Tips for Writing Effective SMS Marketing Copy

The difference between effective and noneffective SMS copy is the difference between making tons of sales and making none at all.
What you write in those 160 characters is going to determine if you get engagement and sales. Because of the limited characters you have to work with, this can be some of the toughest copywriting there is.

Internet Marketing

Grrr…

This week I joined an email list. First, I entered my email address into their form and hit submit.

Internet Marketing

‘Better’ Doesn’t Give You the Edge – Parrots Do

In the 1980’s the competition between small TV stations to have the best weather reporting was fierce.
Who had the latest, most technologically advanced forecasting equipment and who got the weather right more often?