Short. Addictive. Profitable. Why Short-Form Video Is the Marketing Gold Rush of 2025 (And How to Get Your Cut)

Forget everything you thought you knew about social media. This isn’t a gentle shift. It’s a platform-wide power grab — and short-form video is winning by knockout. In 2025, attention is a shrinking resource. People scroll faster, care less, and

How Your Foot (in the Door) Turns Cold Leads into Loyal Customers

Ever had someone ask you for a tiny favor, and before you knew it, you were knee-deep in commitment? Maybe a friend asked if you could help them move “just a few boxes”—only to find yourself hauling an entire apartment’s