Category: Email Marketing

In marketing, standing out from the crowd is a constant battle, but here’s a secret weapon you can use every single day of the year – strange and unusual holidays. These quirky and little-known celebrations are perfect for creating unique

This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of them would open any given email. Yikes. Keep in mind that this is a

The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or look like an idiot. I received an email from [PRODUCT NAME] that read, “You

When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from a pop-up, there’s a good chance they weren’t done reading the page they were

These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates a sense of urgency. It prompts immediate action and is effective for membership-based or