Category: Email Marketing

One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with recipients, making them more likely to engage with your content and click on your

Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several phishing attempts, I stumbled upon some notorious gems you’ll no doubt recognize. For me

From 2006 to 2012, Evan Kelly ran his own business as a relationship coach. In the beginning, finding clients was difficult. But through trial, error and some good advice, he devised a 3 step sales funnel that kept him booked

Remember the days of drowning in an endless digital ocean? News articles swirling like flotsam, social media a maelstrom of opinions, and your inbox looking like an uncharted abyss. Then, like a lighthouse piercing the fog, a little email arrives.

Don’t get me wrong – email reigns supreme as the king of marketing channels. But competing for attention in the inbox is getting harder, not to mention the fact that you are leaving buckets of cash on the table if