I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that

Your Guide To Starting A Profitable Online Business
I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that
When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing
There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of 21 elements that should always be present in a sales letter. Check your latest
The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that is emotional or uses a trick technique, as these will detract from the credibility
I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But if you are lucky enough to be in that that “top one percent”… You