Category: Copywriting

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing