Category: Copywriting

If you love writing but don’t want to deal with publishers, editors, or the painful waiting game of traditional publishing, Substack is your golden ticket. This platform allows you to write what you want, build a loyal audience, and get

Robert Rose recently touched on an exciting and emerging trend in content creation—visionary content. And it’s a game-changer for anyone in the content marketing world. Inspired by Matthew McConaughey’s iconic “Who’s Your Hero?” acceptance speech at the Academy Awards, Rose

There’s a new AI chatbot on the block, and it’s called Claude. I don’t know why that name bothers me… certainly it’s a better than ChatGPT, right? Name aside, let’s dive into what Claude is and why it could be

So, you’ve launched a shiny new website. Congratulations! But now what? Are you just going to sit there, twiddling your thumbs and waiting for the internet gods to shower you with traffic? (Spoiler alert: they won’t.) If you want to

Let’s be honest: Crafting compelling copy that guides a reader from curiosity to conversion is no small feat. In the past, this daunting task was something you had to tackle alone, relying solely on your creativity and experience. But now,