Amazon’s Latest Policy Change: A Nightmare for Marketers and Sellers

Amazon’s recent announcement regarding its FBA (Fulfillment by Amazon) inventory reimbursement policy is causing quite a stir among sellers. What used to be a manageable inconvenience—items lost or damaged in Amazon’s fulfillment centers—is now a potential profit-killer for many. Effective

Music: The Underestimated Marketing Tool You’re Missing

Let’s face it—music isn’t just some random filler in your podcast or video. If you want to get the audience to actually feel something (besides annoyance), here’s how to use music to your advantage: Set the Vibe Music is basically