When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from a pop-up, there’s a good chance they weren’t done reading the page they were
Author: Alison Crawford
Do You Know What You Stand For? Apple Does
It’s said that if you stand for nothing, then you will fall for anything. It’s also true that if you stand for nothing, your prospects won’t have a reason to become your fans and loyal customers. In fact, they won’t
When Things Go (Terribly) Wrong with Your Affiliate Network
I never recommend that anyone put all of their eggs into one affiliate network basket, so to speak, and here’s why: In 2020 an Affiliate Network called RevenueWire was fined US$6.75m by the US Federal Trade Commission because two of
Using Gamification to Create Buyer Urgency
You already know how to create urgency in your buyers by using limited time offers, count down timers, limiting the number of items you sell, providing low stock notifications and doing daily deals and flash sales. But what if you’re
My Favorite and Most Effective Calls to Action (CTAs)
These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates a sense of urgency. It prompts immediate action and is effective for membership-based or