This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of them would open any given email. Yikes. Keep in mind that this is a
Author: Alison Crawford
Insights from a Six-Figure Blogger
Can you still make money from blogging? Absolutely. I asked a six figure blogger to spill the beans on how she’s monetizing her blog and here are the insights she shared: Display Ads: Elevating Your Earnings with Ad Networks Despite
Mining Testimonials for Fun and Profit
We’re all familiar with how important testimonials can be to the sales process, but have you ever considered that they’re also a goldmine of information you can use in your own marketing? The next time you’re perusing another product creator’s
The Difference Between Good Marketing and GREAT Marketing
It’s said that if you have a great product and poor marketing, you won’t make sales. But if you have a mediocre product and great marketing, you can get rich. I believe that’s no longer true. These days we have
Your Content Creation Psychic 8 Ball
Out of 10 pieces of content that you work really hard to create, let’s say that 9 of them get almost no attention whatsoever while one of them goes viral and gets shared hundreds or even thousands of times. Wouldn’t