While the basics of persuasive copywriting are widely known, there are hidden gems that can elevate your writing to a whole new level. These advanced secrets are often overlooked, yet they can be incredibly effective in influencing your audience and
Author: Alison Crawford
Case Study – Massively Improving Email Engagement with a Simple Twist
This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of them would open any given email. Yikes. Keep in mind that this is a
Insights from a Six-Figure Blogger
Can you still make money from blogging? Absolutely. I asked a six figure blogger to spill the beans on how she’s monetizing her blog and here are the insights she shared: Display Ads: Elevating Your Earnings with Ad Networks Despite
Mining Testimonials for Fun and Profit
We’re all familiar with how important testimonials can be to the sales process, but have you ever considered that they’re also a goldmine of information you can use in your own marketing? The next time you’re perusing another product creator’s
The Difference Between Good Marketing and GREAT Marketing
It’s said that if you have a great product and poor marketing, you won’t make sales. But if you have a mediocre product and great marketing, you can get rich. I believe that’s no longer true. These days we have