In the age of information overload, grabbing attention is a constant battle. But what if the secret weapon wasn’t the most extravagant display, but the simplest act of defiance? Take the 2024 Met Gala. While attendees donned floral gowns the
Author: Alison Crawford
Can You Supercharge Your Brand by Creating Your Own Awards?
Forget the red carpets and acceptance speeches – the next big marketing tactic might be right in your own hands. Creating and giving out your own awards can be a surprisingly powerful way to generate buzz for your brand. Why
Streamlining Your Content for Maximum Impact
Years ago, I loved to read Stephen King’s horror novels, but there was one thing about them that drove me crazy – the massive number of adjectives. His meticulous descriptions felt like wading through molasses. Pages dedicated to the chipped
Being Average is More Competitive
If you’re working in a popular niche, then you’ve got competition. Set yourself apart in that niche as being the one who is different or has a different view or solution, and suddenly you have very little competition. But being
Social Media Showdown – Finding Your Fastest Path to (MASSIVE?) Business Growth
Remember the days when social media was an “optional extra” for online businesses? Yeah, those were simpler times. Today, social media’s a full-blown marketing must-have. Don’t get me wrong, you can succeed without it (mad props to those who do),