I’ve got a friend who is making a killing with small local websites. And because of the nature of this business, it’s likely to never saturate, leaving plenty of room for you to copy his business and make it your
Author: Alison Crawford
Horrible Marketing? Or Excellent Targeting?
As I often do, I did a Google search for “How to increase sales conversion rate.” I’m always looking for new ways to increase conversions, and I hope you are, too. As you know, if you can get more of
Do This Once, Get Paid for Years
I know a guy who lives in a remote part of Oregon. He’s got a long scraggly beard, dresses in jeans and flannel shirts, and drives a new car. By day he fishes and hikes. By night he visits with
15 Things We Can Learn from Sir Richard Branson
You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for
Target Marketing — From Zero to #1 Seller
We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of