Just as your credit score is important in getting a loan, your Quality Score has huge influence over the cost and effectiveness of your paid search campaigns. So what is Quality Score? It’s Google’s rating of the quality and relevance
Author: Alison Crawford
DeBeers — Con Artists, or Marketing Geniuses?
Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then
Beginners Tips To List Building: Part 1
This is the first in a new series of articles written especially for beginners, which fully describes exactly how to go about starting to build a list of email subscribers from scratch. Part One: Getting Started: The Tools You Need
10 Ways To Effectively Use The Most Powerful Word In Your Marketing
The word ‘Free’ has proven over and over again to be the strongest, most important word in marketing anything and yet few people make the most of it. I’ve never seen anyone overuse this word in a mailshot and yet
Seriously Making Serious Money!!
The mathematics of making seriously large amounts of money is really very simple. Ten things to become immensely wealthy. To become immensely wealthy, easily, you just need ten things: A winning idea! Miniscule start up costs. Low cost overheads. A