You work hard to write the perfect email — and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get
Author: Alison Crawford
How to Make a Small List Pay BIG
You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right,
When Last Place is Really First Place
Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win — or even someone who came in dead
Case Study: Making $5 – 12K /mo from Software YOU DON’T OWN
I’ve got a friend who has used this business model for years as a ‘side’ business. Funny thing is, his side business earns more than many full time businesses — about $10,000 per piece of software per year. And yes,
How to Stop Making Lousy Decisions
In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats