Copywriting

144 Power Words that Convert

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

What’s Your Excuse?

This is taken directly from social media… “In high school, I flipped burgers at McDonald’s so I could afford the privilege of taking the SAT. “I fed and cared for my three baby siblings until they went to sleep and

What Makes Content Go Viral?

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that