This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”
Author: Alison Crawford
5 Secrets to Selling High End Coaching
You know your stuff. You’ve got the skills and the experience or knowledge to teach others. But…
You lack the confidence, right?
After all, who are you to charge $200 a month or $2,000 a month for coaching?
How to Create a “Plumber’s Lead Magnet”
This works in most any niche and for most any business, not just plumbers. But I’m going to use plumbing as an example for a couple of reasons:
First, odds are, like me, you know little to nothing about plumbing.
Second, if you can do this in a niche you know nothing about, you can do it in any niche.
7.75 Ways to Reduce Refunds
No one likes refunds.
You don’t like them because they’re a hassle and they (seemingly) cut into your profits.
Your payment processor doesn’t like them because it makes them nervous. While not nearly as bad as chargebacks, too many refunds can still raise a red flag and cause your processor to wonder if you might be a bad risk.
The Power of Pain
Let’s talk about human nature for a second.
If I were to offer you a succulent, moist, still-warm-from-the-oven piece of triple chocolate cake…
…while simultaneously slamming my heel into your toes…
…which one would you notice?
Which one would you react to?
And which one would you still be thinking about tomorrow?