In the age of fleeting attention spans, capturing the hearts (and ears) of your audience requires creativity and a keen eye for trends. Enter the power of trending music on Instagram Reels, the platform’s hottest content format, where incorporating trending
Author: Alison Crawford
The Social Media Phoenix Effect
Imagine pouring your heart and soul into crafting social media content, but your posts vanish into the digital abyss. That’s the frustration many businesses face when they choose the wrong platform. But what if a simple switch could transform your
A Harvard Business MBA in 7 Minutes?
While education is highly recommended, the most valuable lessons often come from the trenches. Don’t underestimate the power of starting small and gaining practical experience in the field you want to conquer. The challenges you face and the solutions you
Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy
David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus on building trust with consumers. Why was he so great? Ogilvy believed in clear,
Picking Your Niche: A Guide to Evergreen, Trending, and Obscure Markets
You want to build an online presence, but where do you begin? Choosing a niche market is your first step. Here’s a breakdown of three main niche categories with examples to help you pick the perfect one: Evergreen Niches These