I just read an article over at Hubspot that touts the ‘10/20/30 Rule of PowerPoint’ as created by Guy Kawasaki.

Your Guide To Starting A Profitable Online Business
I just read an article over at Hubspot that touts the ‘10/20/30 Rule of PowerPoint’ as created by Guy Kawasaki.
Last month we covered how to write your first Kindle book in 30 days or less. Now we’re going to cover how to publish your book. While this is not the most exciting step in creating, publishing and marketing your ebook, it is crucial to get a professional looking book that people want to buy, enjoy reading and for which they are happy to leave positive reviews.
Over the last few years there has been a rise in survival courses and experiences tailored to “How to survive a zombie apocalypse”. Obviously no one is expecting a Resident Evil style zombie uprising, and in most cases we aren’t expecting a global pandemic resulting in citizens trying to eat each other’s brains.
If you mastered only ONE element of a sales letter, and you used nothing but that one element to sell, you could still be super successful if that element happens to be bullets.
Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it.
The human brain can be influenced through its three systems of…primal (sex), emotions (empathy), rationalization (logic)