Have you seen, ‘Self-Made: Inspired by the Life of Madam C.J. Walker’? It’s a limited series on Netflix, and the first 8 minutes just about hit us over the head with what might be the most important marketing lesson of all.
Author: Alison Crawford
If I Hear “Think Outside the Box” One More Time, I’ll Throw Up
Why is it when we want to be at our most creative and innovative, we resort to using the most worn-out cliché at our disposal?
“We need to think outside the box on this one!”
Can You Really Triple Your Sales by Writing the Sales Copy FIRST?
4 times out of 5, the answer is a resounding YES.
Maybe you’ve heard this advice before.
Maybe it sounded crazier than clown college to you.
But… it works.
Why You Can Break ‘Unbreakable’ Rules
I just read an article over at Hubspot that touts the ‘10/20/30 Rule of PowerPoint’ as created by Guy Kawasaki.
Publishing Your First Kindle Book in 30 Days or Less
Last month we covered how to write your first Kindle book in 30 days or less. Now we’re going to cover how to publish your book. While this is not the most exciting step in creating, publishing and marketing your ebook, it is crucial to get a professional looking book that people want to buy, enjoy reading and for which they are happy to leave positive reviews.