Author: Alison Crawford

There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of 21 elements that should always be present in a sales letter. Check your latest

The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that is emotional or uses a trick technique, as these will detract from the credibility

I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But if you are lucky enough to be in that that “top one percent”… You

You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things! A majority of people are simply afraid to make a decision to order your product. They may really want and need it, but something inside of them tells them

As you know it can be very expensive to attract new customers into an online business. And in any case even if you aren’t spending money on ‘paid advertising’ and simply just receiving traffic (via organic search engine rankings), you’d still