When it comes to social media marketing, everything changes while everything stays the same. New trends, new platforms, new forms of content and even new rules can make a marketer throw up their hands and wonder if their old boss
Month: August 2023
Penny-Pinchers Beware: Rants and Raves of Someone Who’s “Made It” Online
Yes, I’ve made it. I’ve grabbed that brass ring that says I get to work when I want, make what I want and vacation when I want, all because of my online information business. I tell you this not to
10.5 Things I Learned from My Inbox Today
The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or look like an idiot. I received an email from [PRODUCT NAME] that read, “You
Forget ‘Thank You’ Pages, Do This Instead
When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from a pop-up, there’s a good chance they weren’t done reading the page they were
Do You Know What You Stand For? Apple Does
It’s said that if you stand for nothing, then you will fall for anything. It’s also true that if you stand for nothing, your prospects won’t have a reason to become your fans and loyal customers. In fact, they won’t